You Can Change the Personal Care Industry
Soaps, shampoos, deodorants, bath products and lotions all belong to the unending list of products that we look for when dealing with the personal hygiene department. Make ups, perfumes and other beauty items are products we use to maintain our physical appearance. Not a single day passes by without the use of these products, making the personal care industry a significant part of our daily lives.
Every year, the demand for these products skyrocket and more and more items are popping out in the market. Some customers don’t have an idea on how or where the goods they buy were manufactured or if these products contain hazardous chemicals. Many consumers are oblivious that these embellishing products may have a negative effect on them, or worse, the people around them.
The Dangerous Chemicals
A number of researches proved that general items such as detergents, bleach, shampoo, bath soap and toothpaste contain carcinogens—a cancer causing chemical that could affect animals and humans. Also, there are other toxic substances that are alleged to cause long term health effects such as asthma, eczema, learning disabilities and even infertility. Other skin problems such rashes, redness, acne, and other symptoms of contact dermatitis are also associated with the use of personal care products.
Another harmful ingredient researchers are looking at today is lead. This element may not necessarily cause cancer, but it may have negative effects on human and animal health. Exposure to this element can cause a wide range of health effects, from behavioral problems and learning disabilities to death.
Last 2012, the US Food and Drug Administration found that 400 different shades of popular lipsticks contained trace amount of lead. Although they also stated that the lead levels found did not impose safety concerns to adult users, the risk is still present for children and infants.
Cosmetic and personal care manufacturers claim that there are only small levels of these toxins in their products. But for us users, no matter how small it is, the fact remains that those products contain hazardous substances. Manufacturers shall remember that even the tiniest percentage may affect the health of the consumers.
Leaning on the Natural Side
Fortunately, manufacturing companies are starting to divert the trend through developing effective alternatives to chemically-produced makeup and personal care products to alleviate these health threats.
Personal care industries offer both regular commercial products as well as organic alternatives. However, most cosmetics purchased in store are the ordinary kinds. Organic products are made of natural ingredients but they are usually more expensive—the main reason why consumers market prefer synthetic ones.
Aside from aesthetic improvement, the personal and beauty manufacturers shall divert their eyes in envisioning personal wellness as well. All-natural products do not contain chemicals, wax or preservatives and additives that enhance the look and feel of regular makeup, like those that create the lasting result of some eyeliners and mascaras. Lots of inorganic substances can cause damage to the skin if used for long period of time. Cancer causing elements such as formaldehyde, parabens and talc are just some harmful ingredients found in inorganic items. Organic products do not only provide your much needed glow, but it also delivers essential vitamins and minerals to improve overall skin health.
Taking Sustainability Drives Higher
The United Nations described sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs”. But how would the personal care industry takes influence in sustainability? Cosmetics and beauty companies shall start with taking a look at the different pillars of sustainability—environmental, economic and social factors.
Manufacturers are now joining environment drives toward obtaining environment friendly raw materials for packaging. Many are now taking responsible steps in the recycling process as often as possible. There are also initiatives in reducing water and energy consumption and producing less waste.
In 2011, a new bill in the U.S. House of Representative entitled Safe Cosmetics Act of 2011 which gives the U.S. Food Drug and Administration authority to regulate personal care products, including cosmetics in ensuring that they are free form toxic substances even before reaching the market. In addition to that, the bill also aims to require full ingredient disclosure among these products, including salon items and fragrances.
Moreover, the government is now starting to press public companies to disclose more non-financial information like emissions data. All these great developments in the industry can help embed sustainability more deeply into business practices and will benefit all of us in the long run.
All in One Package
Companies in beauty and personal care are taking different routes in product development. While the trend in using organic and all natural ingredients continue to boom, other companies are introducing new product and packaging designs. Many are also creating products with additional benefits. Make-up manufacturers, for instance, are now producing foundations and primers with SPF, lipsticks with moisturizers, body lotions with whitening properties and more. More and more companies, in general, are using diverse means of adding value to their products in order to encourage consumers to use more products in their grooming habits.
MEN AND BEAUTY
Gone are the days when physical wellness and beauty focus only on women. Yes, that’s right! Men nowadays are giving appearance attention by using personal care products. There is a wide array of personal products needed for a modern man to thrive. They need items to be well groomed, in addition to formulas that keep their hair well-groomed and vitamins and other products designed to keep them healthy, happy, and sexually active.
The industry is now acknowledging the need for men care and conducting researches to develop products fit for male use. The market now offers items such as facial wash, shaving soaps, serums, anti-aging facial oil, and other products designed especially for men. After all, about half of men still wash their face solely with water.
THE BOTTOM LINE
We always hear the saying that, “true beauty comes from within”, but adding up personal care to it will enhance the radiance you possess. This is the reason a lot of us should maintain a healthy and balanced diet to keep our body healthy, do exercise regularly to keep a fit body and employ the aid of personal care products to stay and look good externally. This is where the personal care and industry enters.
The industry for personal care and beauty have been with us for several centuries, from using cloth to cleanse the face, dehydrating flowers to be used as perfumes up to use of animal placenta to produce anti-aging soaps. All these radical changes are an effect of society’s changing needs and demands. A lot of trends have also happened and the business continues to develop. Studies forecasted that a lot of growth will happen with the industry in the coming years.
As consumers, we must continue to search for products which do not only ensure one beauty benefits but also positively affect the industry as a whole. Let us begin by searching for items that promote sustainability and wellness not solely for consumers, but for the entire community. After all, who else wants to be beautiful only on the surface if we can shift to products that can make us holistically radiant and healthy?